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Learn how AI search works, why it matters for your business, and how to get recommended by ChatGPT, Gemini, Perplexity, and Claude.

· Gerrit Halfmann

What is GEO? A Guide to Generative Engine Optimization

Generative Engine Optimization (GEO) is the practice of optimizing your online presence so AI platforms like ChatGPT, Gemini, and Perplexity recommend your business. Here's what you need to know.

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· Gerrit Halfmann

Why Your Google Rankings Don't Transfer to AI Search

Ranking #1 on Google doesn't mean ChatGPT will recommend you. AI search uses fundamentally different signals. Here's why — and what to do about it.

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· Gerrit Halfmann

How ChatGPT Decides Which Businesses to Recommend

When someone asks ChatGPT for a business recommendation, what determines which names appear? Here's what we've learned from analyzing thousands of AI responses.

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