Best GEO Tools 2026: 15 AI Visibility Tools Compared with Pricing
I tested every major GEO tool in 2026. See how AI visibility tools compare on pricing, coverage, and features - plus which ones are actually free.
I asked ChatGPT to recommend a business in my industry. Three competitors showed up. I didn't. That one prompt changed how I think about marketing - because if I'm searching this way, my customers are too.
Turns out, there's an entire category of tools built to answer that question. They're called GEO tools - short for Generative Engine Optimization. And the market has exploded. I found over 15 dedicated generative engine optimization tools, with pricing anywhere from free to $5,000/month.
I spent weeks testing them. Here's what I found.
What are GEO tools, and why should you care?
GEO tools are platforms that measure whether AI systems like ChatGPT, Gemini, Perplexity, and Claude mention, recommend, or cite your business when users ask for recommendations. Think of them as the AI visibility equivalent of rank trackers in traditional SEO.
This matters more than most businesses realize. Gartner predicted that traditional search engine volume would drop 25% by the end of 2026 due to AI chatbots - and the trend is tracking ahead of schedule. If you're only optimizing for Google's blue links, you're optimizing for a shrinking channel.
GEO tools comparison at a glance
| Tool | Starting price | Platforms | Free tier | Best for |
|---|---|---|---|---|
| HubSpot AEO Grader | Free | 3 | Yes | Quick sentiment check |
| OpenLens | Free | 5 | Yes | Unlimited keyword tracking |
| Semrush AI Checker | Free | 3 | Yes | One-time snapshot |
| AskMention | Free / $49/mo Pro | 4 | Yes | Free scan + action plan |
| Rankscale AI | $20/mo | 15+ | No | Widest model coverage |
| Otterly.ai | $29/mo | 4 | 14-day trial | Intuitive UI, prompt research |
| LLM Pulse | $53/mo | 5 | 14-day trial | Best value monitoring |
| Peec AI | $92/mo | 5 | 7-day trial | Daily monitoring |
| SE Ranking | $71/mo add-on | 5+ | No | Existing SE Ranking users |
| AthenaHQ | $95/mo (annual) | 8+ | No | Revenue attribution |
| Profound | $399/mo | 3–10+ | No | Enterprise GEO |
| Goodie AI | $399/mo | 11+ | No | All-in-one monitoring + content |
| Ahrefs Brand Radar | $699/mo add-on | 6 | No | Large-scale prompt database |
Free GEO tools for AI visibility
If you just want a quick read on your AI visibility, start here - zero commitment, instant insight:
HubSpot AEO Grader
Analyzes sentiment, recognition, and share of voice across ChatGPT, Perplexity, and Gemini. No account needed, completely free.
OpenLens
Tracks your brand across ChatGPT, Claude, Gemini, Perplexity, and DeepSeek with unlimited keywords. No subscription, no credit card. Launched in early 2026.
Semrush AI Visibility Checker
A one-time snapshot covering ChatGPT, Gemini, and Google AI Overviews. No signup required.
AskMention (free scan)
Free scan across 4 AI platforms (ChatGPT, Gemini, Perplexity, Claude) with an instant GEO score and auto-generated schema markup. No signup needed, results in minutes.
Want to see where you stand before reading further? Run a free scan - it takes about 90 seconds and you'll have your GEO score before you finish this article.
Budget GEO tools under $50/month
For businesses ready to start tracking AI visibility consistently:
Rankscale AI
Starting at $20/month. The widest model coverage in the category with 15+ AI engines, including niche models like Mistral and DeepSeek. Also includes a website AI-readiness audit. The downside: a credit-based pricing model that's hard to predict month-to-month.
Otterly.ai
Starting at $29/month. The most intuitive interface I tested. Supports 50+ countries and has a solid prompt research feature. But the Lite plan caps you at 15 prompts - that runs out fast. 14-day free trial, no credit card.
Best GEO tools under $200/month for small business
This is where most SMBs will find the best return on investment:
AskMention Pro
Starting at $49/month. Most AI visibility tools in this category hand you a dashboard and leave you to figure out what it means. AskMention Pro does the opposite: it audits your business across 8 technical categories, scores how "citable" you are to AI platforms, shows you what each competitor is doing differently, and gives you a prioritized fix list - ranked by effort and expected impact. If you don't have a dedicated SEO team (most small businesses don't), this is the tool that actually tells you what to do next. Exports to PDF for sharing with partners or freelancers.
LLM Pulse
Starting at $53/month. The best value for pure ongoing monitoring. Tracks mentions, citations, sentiment, and share of voice across 5 platforms. Unlimited team seats on every plan. 14-day free trial.
Peec AI
Starting at $92/month. The only tool in this range offering daily monitoring - most competitors only refresh weekly. Strong multi-language and multi-country support, which makes it a good fit for SaaS companies and businesses with international customers.
SE Ranking
Starting at $71/month as an add-on. AI visibility tracking built into a full-stack SEO suite. If you're already paying for SE Ranking, this is a no-brainer add-on. If you're not, it's not worth subscribing just for the AI features.
Enterprise and agency-tier AI visibility tools
For organizations managing multiple brands or needing deep integrations:
AthenaHQ
Starting at $295/month, or $95/month with annual billing. Built by a team with backgrounds at Google, DeepMind, OpenAI, and Anthropic. The standout feature is direct Shopify and GA4 integration that connects AI visibility to actual revenue data. The annual pricing at $95/month makes it surprisingly accessible, but the credit-based system ($100 per additional 1,250 credits) can escalate quickly.
Profound
Starting at $399/month. The most established name in the GEO space. The Growth plan covers multiple platforms including ChatGPT, Perplexity, and Google AI Overviews. Full coverage of 10+ AI platforms requires a custom Enterprise plan. No free trial - you'll need to talk to sales.
Goodie AI
Starting at $399/month. The most comprehensive all-in-one platform I tested. Combines monitoring with a built-in AEO Content Writer that generates AI-optimized content. Covers 11+ platforms. Best for teams that want to track and act from one dashboard.
Ahrefs Brand Radar
$699/month add-on for all AI indexes. Taps into Ahrefs' massive 250M+ prompt database. Also tracks brand mentions on YouTube, TikTok, and Reddit. Incredibly powerful, but this is an add-on - you need a base Ahrefs subscription (starting at $129/month) on top, bringing the real total to $828+/month.
Key takeaways from comparing 15+ GEO tools
After weeks of testing the best GEO tools in 2026, a few things became clear:
1. Most tools show you dashboards, not decisions. The majority of GEO tools tell you where you stand - visibility scores, mention counts, sentiment charts. Very few translate that into "here's what you should actually change, in this order." If you don't have a dedicated SEO team to interpret the data, a dashboard alone won't move the needle.
2. "100 prompts" means something different everywhere. Nearly every tool uses prompt-based pricing, but there's no standard. Some count one prompt across all platforms as one credit. Others charge per platform, per prompt. Some refresh daily, others weekly. Apples-to-apples comparison is almost impossible.
3. You don't need a subscription to get started. This is the biggest thing I wish I'd known earlier. If you're just trying to figure out whether AI visibility is even relevant for your business, a free scan is enough. That's why I built AskMention - you can start with a free scan, see your GEO score instantly, and only upgrade to Pro when you know what you're working with.
4. The "Big 5" is your minimum coverage. ChatGPT, Gemini, Perplexity, Google AI Overviews, and Copilot - nearly every AI visibility tool tracks these. Claude coverage is growing but still inconsistent. Any tool that misses one of the Big 5 isn't giving you the full picture.
5. First movers have a real advantage. Most businesses haven't touched AI visibility yet. The ones that optimize now - while their competitors are still ignoring it - will build a lead that's hard to close later. AI platforms develop "memory" over time through consistent signals. Starting early compounds.
Which GEO tool should you pick?
There's no single best GEO tool. It depends on your situation:
- Just want to see where you stand? Start free - HubSpot AEO Grader, OpenLens, or AskMention's free scan.
- Need to know what to fix and in what order? AskMention Pro - the only tool in this range that gives you a step-by-step fix plan, not just a score.
- Need ongoing weekly or daily tracking? LLM Pulse for value, Peec AI for daily refresh.
- Running an agency or enterprise team? Profound or Goodie AI for depth and scale. AthenaHQ if you need revenue attribution.
Here's what I'd do if I were starting from scratch today: run a free scan to see your GEO score (takes 90 seconds, no signup). If your score is strong, great - check back quarterly. If it's not, that's exactly what AskMention Pro's action plan is built for: telling you what to fix, in what order, starting with the changes that take the least effort for the most impact.
Either way, step one is the same: find out whether AI is sending customers to you or to your competitors.
Frequently asked questions
What is the best free GEO tool?
For a quick one-time check, HubSpot's AEO Grader and Semrush's AI Visibility Checker are solid. For a free scan with a GEO score and actionable schema markup, AskMention covers 4 major AI platforms without requiring signup.
Do I need a GEO tool if I already use Ahrefs or Semrush?
Yes - but you may not need a separate one. Both Ahrefs (Brand Radar) and Semrush now offer AI visibility features, though they're add-ons with extra cost. If you're already paying for one of these suites, check their AI visibility module before subscribing to a standalone GEO tool.
What's the difference between GEO and AEO?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are essentially the same concept - optimizing your content so AI platforms recommend your business. GEO is the more widely used term in 2026. Learn more about GEO fundamentals.
How often should I check my AI visibility?
At minimum, quarterly. AI platforms update their knowledge regularly, and your competitors' optimization efforts can shift rankings. If you're actively making changes to improve your visibility, monthly or weekly monitoring helps you track whether those changes are working.
Related reading
- How to get your business mentioned by ChatGPT - The 7-step playbook to work through before (or alongside) picking a tool.
- What is GEO? A Guide to Generative Engine Optimization - The fundamentals of GEO and the 5 pillars that determine AI visibility.
- How ChatGPT decides which businesses to recommend - The 6 factors that determine whether AI mentions your business.
- Why your Google rankings don't transfer to AI search - SEO and GEO use different signals. Here's what AI actually values.
Find out if AI recommends your business
Run a free AI visibility audit across ChatGPT, Gemini, Perplexity, and Claude.
See If AI Recommends You — Free